Open to work

Namaskar

🙏

I'm Dev

Designing systems that simplify complex decisions.

Product designer focused on simplifying workflows and designing clear, usable product experiences.

View My Work

Let’s Connect

[Selected Work]

Hiring

AI-Based Candidate Evaluation System

Designed a structured evaluation system to reduce bias and improve hiring decisions at scale.

1000+ applicants · 300 shortlisted · 7 clients onboarded

AI Integration

UX Strategy

Decision Systems

View Case Study

Hiring

AI-Based Candidate Evaluation System

Designed a structured evaluation system to reduce bias and improve hiring decisions at scale.

1000+ applicants · 300 shortlisted · 7 clients onboarded

AI Integration

UX Strategy

Decision Systems

View Case Study

[VISUAL DESIGN]

Diverse Creative Works

Commercial design solutions across digital graphics, motion, and packaging.

[Testimonials]

Vetted by Industry Leaders

Feedback from founders, mentors, and product leaders I’ve worked with.

"Dev brings a strong balance of UX logic and visual sensibility. He’s deeply thoughtful about interaction design and always aims to solve real user problems."
Aditya Singh
CEO @ The Platter (Ex-Zomato, Paytm)
"Dev has acquired a deep understanding of enterprise platforms. He is a go-getter, learns fast from feedback, and is a solid asset to any product team."
Rajiv Ranjan
Co-founder @ Northstarz.ai
"An all-rounder who can approach problems with both creativity and functionality. His intuitive user flows directly contribute to elevating project quality."
Shivani Singh
VP, Marketing and Design, Prutech

"Dev brings a strong balance of UX logic and visual sensibility. He’s deeply thoughtful about interaction design and always aims to solve real user problems."

Aditya Singh

CEO @ The Platter (Ex-Zomato, Paytm)

"Dev has acquired a deep understanding of enterprise platforms. He is a go-getter, learns fast from feedback, and is a solid asset to any product team."

Rajiv Ranjan

Co-founder @ Northstarz.ai

"An all-rounder who can approach problems with both creativity and functionality. His intuitive user flows directly contribute to elevating project quality."

Shivani Singh

VP, Marketing and Design, Prutech

[How I Think]

My Approach to Product Design

I approach design as a system, not just screens.

My Approach to Product Design

Methodology

I design how systems work, not just how they look.

Structure Before Visuals

I map information architecture and decision flows before pushing a single pixel.

Design for Decisions

Every UI element must justify its existence by helping the user make a faster, clearer choice

Simplify, Don’t Decorate

I reduce cognitive load by stripping away the unnecessary, focusing on core user intent

System-Wide Consistency

I build scalable design systems that maintain integrity as the product grows

Outcome-Driven Intent

I measure success through tangible business metrics and validated user outcomes, not just aesthetic approval.

This approach shapes how I work across different types of products and problems.

This process isn’t strictly linear, I move between steps depending on the problem.

[ABOUT]

Designing systems that simplify complex decisions.

Product Designer with experience across product and agency environments,
working on AI-based platforms, UX systems, and high-volume design execution.

Product Designer with experience across product and agency environments, working on AI-based platforms, UX systems, and high-volume design execution.

[INTRO]

I’m Dev Agrawal, Product Designer focused on simplifying complex systems into clear, usable experiences.

With an engineering mindset, I approach design through structure, logic, and real-world usability, not just visuals.

[EXPERIENCE]

Experience across both product and agency environments has shaped a strong sense of adaptability and execution.

At Novelio, I worked on AI-based platforms, translating complex workflows into structured, usable systems.

At The Platter, I handled fast-paced multi-client work across design and marketing, strengthening speed, clarity, and consistency in execution.

[APPROACH]

I focus on clarity over decoration - structuring flows, reducing friction, and designing systems that are easy to understand and scale.

Comfortable working in ambiguity, I adapt quickly and collaborate closely with teams to turn ideas into practical solutions.

[BEYOND DESIGN]

Outside of screens, I enjoy building and experimenting with things in the physical world.

This hands-on mindset influences how I design - focusing on practicality, usability, and solutions that work beyond the interface.

Designing systems that simplify complex decisions.

Designing systems that simplify complex decisions.

Designing systems that simplify complex decisions.

[Selected Work]

Hiring

AI-Based Candidate Evaluation System

AI Integration

UX Strategy

Decision Systems

Hiring

AI-Based Candidate Evaluation System

AI Integration

UX Strategy

Decision Systems

[VISUAL DESIGN]

Diverse Creative Works

Diverse Creative Works

[Testimonials]

Vetted by Industry Leaders

Vetted by Industry Leaders

"Dev brings a strong balance of UX logic and visual sensibility. He’s deeply thoughtful about interaction design and always aims to solve real user problems."

"Dev has acquired a deep understanding of enterprise platforms. He is a go-getter, learns fast from feedback, and is a solid asset to any product team."

"An all-rounder who can approach problems with both creativity and functionality. His intuitive user flows directly contribute to elevating project quality."

"Dev brings a strong balance of UX logic and visual sensibility. He’s deeply thoughtful about interaction design and always aims to solve real user problems."

"Dev has acquired a deep understanding of enterprise platforms. He is a go-getter, learns fast from feedback, and is a solid asset to any product team."

"An all-rounder who can approach problems with both creativity and functionality. His intuitive user flows directly contribute to elevating project quality."

[How I Think]

My Approach to Product Design

My Approach to Product Design

My Approach to Product Design

Methodology

Methodology

Methodology

I design how systems work, not just how they look.

I design how systems work, not just how they look.

Structure Before Visuals

Design for Decisions

Simplify, Don’t Decorate

System-Wide Consistency

Outcome-Driven Intent

This approach shapes how I work across different types of products and problems.

[ABOUT]

Designing systems that simplify complex decisions.

[INTRO]

I’m Dev Agrawal, Product Designer focused on simplifying complex systems into clear, usable experiences.

[EXPERIENCE]

Experience across both product and agency environments has shaped a strong sense of adaptability and execution.

[APPROACH]

I focus on clarity over decoration - structuring flows, reducing friction, and designing systems that are easy to understand and scale.

[BEYOND DESIGN]

Outside of screens, I enjoy building and experimenting with things in the physical world.

Currently open to opportunities where thoughtful design and strong execution can create meaningful impact.

Currently open to opportunities where thoughtful design and strong execution can create meaningful impact.